01

Agree what needs to be photographed.

Build a list of room types, shared spaces, facilities, and details with your marketing team. Prioritize the images that visitors need to understand the property. Match the shot list to your website and booking channels so the day has a clear purpose.

02

Plan with the people who run the property.

Coordinate access with operations and prepare rooms with housekeeping. Discuss guest privacy, room availability, and suitable times for shared areas. Confirm who can make styling decisions on the day and who will help reset each space.

03

Give the details some attention.

Review linen, surfaces, lighting, visible cables, and any items that do not belong in the final image. Prepare the actual guest experience you want to present, and discuss any styling requirements with the production team before the shoot.

Talk through your brief